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Specialists

Eighteen specialists, one answer.

For every question, Torin brings in one to three specialists on his own. Each knows their field, works from checked sources and checks their own work, while you talk to one Torin and get one answer.

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Accounts open on 1 December 2026. Join the list and we will email you once.

ConversationYour questionDemo data

Why has the cost per contact in Google Ads for Eagle Tyres gone up since August, and what does Google Analytics say?

Torin hands it to two specialists:

  • Google AdsFinds where ads lose money and prepares the fix for your approval.
  • AnalystReads GA4 and Search Console and explains where differences in the numbers come from.

This answer costs€0.03 net

How the team works

From a question to one answer.

You are not talking to eighteen chat windows. You talk to Torin, and for each task he draws on the knowledge and tools of the right specialist. What Torin knows about your business, the whole team knows.

  1. You ask in plain words

    In Torin's chat or where you already work: email, and soon also Telegram; more messengers after the beta.

  2. Torin picks the team

    One to three specialists, chosen from the words of your question. A simple program makes the choice, so it costs nothing.

  3. Specialists work from your data

    Each one looks into your accounts only where needed and relies on the knowledge of their field: 297 sources, each with the date it was checked.

  4. Each one checks their own work

    Before handing anything over, they go through 13 shared rules and the rule of their specialty.

  5. You get one answer

    Numbers with dates, the source behind each recommendation and, if needed, one change for your approval. The change waits for your yes.

The team

Who works on your marketing.

What each specialist does, what to ask them and what they check before handing anything over.

Torin conducts four rows of desks with a coral pen

  • Strategist

    Plans the budget across channels from results, not hunches.

    Ask, for example“How should I split this quarter's budget between channels?”

    Checks before handing over: The plan has a measure of success and a threshold at which it gets changed.

    • 26 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Meta Ads

    Watches Facebook and Instagram campaigns: budgets, audiences and creative fatigue. Connecting Meta ad accounts is waiting for Meta's approval.

    Ask, for example“Are Eagle Tyres's Meta ads wearing out?”

    Checks before handing over: A verdict on a creative is backed by a number from results, not an opinion on looks.

    • 23 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • TikTok Ads

    Plans campaigns and vertical video for TikTok. Connecting a TikTok account is waiting for TikTok's approval.

    Ask, for example“How do I start a TikTok campaign for a tyre shop?”

    Checks before handing over: TikTok numbers come only from reading the account; with no account connected, the answer is “not checked”.

    • 33 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Technical SEO

    Checks indexing, speed and structured data.

    Ask, for example“Why are my pages not getting into Google's index?”

    Checks before handing over: Every fix has a priority and a reason from the audit.

    • 32 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Content SEO

    Picks keywords from Search Console and writes articles for what people search.

    Ask, for example“Which blog article should I write for my Search Console keywords?”

    Checks before handing over: The text has passed the content check before a person sees it.

    • 26 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Local SEO and Maps

    Checks your Google Maps ranking and consistent business data across the web, and from your Business Profile categories, services and photos. Reading Google Business Profile is waiting for Google's approval.

    Ask, for example“What is missing from Eagle Tyres's Business Profile on Maps?”

    Checks before handing over: The advice does not break Google's guidelines for representing a business.

    • 11 sources of knowledge

    Sources checked 25 September 2026

    Full specialist card

  • AI visibility

    Checks whether the site is ready for AI assistants and, with your consent, measures whether they recommend you.

    Ask, for example“Do ChatGPT and Gemini recommend Eagle Tyres?”

    Checks before handing over: A claim that AI assistants recommend you comes with a measurement and its sample size, or reads “not checked”.

    • 9 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Copywriter

    Writes ads, pages and emails in your brand's voice, with no superlatives it cannot back up.

    Ask, for example“Write three ad headlines about winter tyres.”

    Checks before handing over: The text promises nothing the client has not confirmed and fits the character limits.

    • 12 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Proposals

    Analyses a new client and drafts a proposal with scope and price, as PDF or Word.

    Ask, for example“Prepare a proposal and a quote for a new client.”

    Checks before handing over: Every criticism of the client's current setup is backed by evidence from the accounts.

    • 26 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Email marketing

    Builds email sequences and checks the domain is set up so they stay out of spam.

    Ask, for example“Draft a welcome email sequence and check DMARC.”

    Checks before handing over: Every email is a draft with an unsubscribe link and a legal basis for sending.

    • 20 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Social media

    Plans a month of posts with images and prepares each one for your approval.

    Ask, for example“Plan a post calendar for November.”

    Checks before handing over: The post has passed the check and is a draft; nothing is published on its own.

    • 23 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • Designer

    Prepares banners and graphics in platform formats, consistent with your brand.

    Ask, for example“What 1080 by 1080 banner should we make for the campaign?”

    Checks before handing over: Format and the amount of text on the image follow the platform's guidelines.

    • 18 sources of knowledge

    Sources checked 25 October 2026

    Full specialist card

  • CRO and landing pages

    Checks the landing page: form, call to action and speed.

    Ask, for example“Why does the form on the landing page convert so poorly?”

    Checks before handing over: The test has a hypothesis, a metric and a minimum number of conversions.

    • 17 sources of knowledge

    Sources checked 13 October 2026

    Full specialist card

  • Analyst

    Reads GA4 and Search Console and explains where differences in the numbers come from.

    Ask, for example“Why do conversions differ between GA4 and Google Ads?”

    Checks before handing over: Numbers from two tools are compared over the same period, and the difference is named.

    • 49 sources of knowledge

    Sources checked 26 October 2026

    Full specialist card

  • Reputation

    Drafts replies to reviews, including the hard ones. You post them. Reading Google Business Profile is waiting for Google's approval.

    Ask, for example“How should we reply to a one-star review?”

    Checks before handing over: A reply to a review is a draft with no personal data.

    • 9 sources of knowledge

    Sources checked 25 September 2026

    Full specialist card

  • Sales

    Counts how many quotes you lost and why, who to follow up today and how much discount your margin allows.

    Ask, for example“Why don't customers accept my quotes?”

    Checks before handing over: Every amount (lost, recoverable, cost of a discount) comes from a tool in the company's currency; a message draft has gaps instead of prices and dates outside the data.

    • 27 sources of knowledge

    Sources checked 26 October 2026

    Full specialist card

  • E-commerce

    Reads your shop: average basket, strong and weak products, abandoned checkouts and the ROAS at which ads start to pay.

    Ask, for example“How do I raise the average basket in a tyre shop?”

    Checks before handing over: Every shop number has a window and a read date; revenue is called revenue, not profit.

    • 31 sources of knowledge

    Sources checked 19 October 2026

    Full specialist card

Counted from the product on 2 November 2026Eighteen specialists, 297 sources of knowledge

Selection

Ask and see who takes it on.

Pick one of the questions. Torin recognises the topic from your words and passes it to the right people on the team, from one to three.

Torin picks two tool kits from a pegboard for one job
Pick a question
All 18 questions and who takes them
QuestionWho takes it
“How should I split this quarter's budget between channels?”Strategist
“Is Eagle Tyres burning budget on keywords in Google Ads?”Google Ads
“Are Eagle Tyres's Meta ads wearing out?”Meta Ads
“How do I start a TikTok campaign for a tyre shop?”TikTok Ads and E-commerce
“Why are my pages not getting into Google's index?”Technical SEO
“Which blog article should I write for my Search Console keywords?”Content SEO
“What is missing from Eagle Tyres's Business Profile on Maps?”Local SEO and Maps
“Do ChatGPT and Gemini recommend Eagle Tyres?”AI visibility
“Write three ad headlines about winter tyres.”Copywriter
“Prepare a proposal and a quote for a new client.”Proposals and Sales
“Draft a welcome email sequence and check DMARC.”Email marketing
“Plan a post calendar for November.”Social media
“What 1080 by 1080 banner should we make for the campaign?”Designer
“Why does the form on the landing page convert so poorly?”CRO and landing pages
“Why do conversions differ between GA4 and Google Ads?”Analyst and Google Ads
“How should we reply to a one-star review?”Reputation
“Why don't customers accept my quotes?”Sales
“How do I raise the average basket in a tyre shop?”E-commerce and Sales

The questions are translated from the product's tested examples; next to each is the team Torin picks for it.

Conversationwho takes it

How should I split this quarter's budget between channels?

Handled by

  • Strategist

    Plans the budget across channels from results, not hunches.

    Before handing over, checks: The plan has a measure of success and a threshold at which it gets changed.

The other 17 specialists sit this one out. A simple program makes the choice, so it costs nothing.

Is Eagle Tyres burning budget on keywords in Google Ads?

Handled by

  • Google Ads

    Finds where ads lose money and prepares the fix for your approval.

    Before handing over, checks: A change to the account exists only as a proposal for approval; nothing counts as “done” until the account confirms it.

The other 17 specialists sit this one out. A simple program makes the choice, so it costs nothing.

Are Eagle Tyres's Meta ads wearing out?

Handled by

  • Meta Ads

    Watches Facebook and Instagram campaigns: budgets, audiences and creative fatigue.

    Before handing over, checks: A verdict on a creative is backed by a number from results, not an opinion on looks.

The other 17 specialists sit this one out. A simple program makes the choice, so it costs nothing.

How do I start a TikTok campaign for a tyre shop?

Handled by

  • TikTok Ads

    Plans campaigns and vertical video for TikTok.

    Before handing over, checks: TikTok numbers come only from reading the account; with no account connected, the answer is “not checked”.

  • E-commerce

    Reads your shop: average basket, strong and weak products, abandoned checkouts and the ROAS at which ads start to pay.

    Before handing over, checks: Every shop number has a window and a read date; revenue is called revenue, not profit.

The other 16 specialists sit this one out. A simple program makes the choice, so it costs nothing.

Why are my pages not getting into Google's index?

Handled by

  • Technical SEO

    Checks indexing, speed and structured data.

    Before handing over, checks: Every fix has a priority and a reason from the audit.

The other 17 specialists sit this one out. A simple program makes the choice, so it costs nothing.

Which blog article should I write for my Search Console keywords?

Handled by

  • Content SEO

    Picks keywords from Search Console and writes articles for what people search.

    Before handing over, checks: The text has passed the content check before a person sees it.

The other 17 specialists sit this one out. A simple program makes the choice, so it costs nothing.

What is missing from Eagle Tyres's Business Profile on Maps?

Handled by

  • Local SEO and Maps

    Checks your Google Maps ranking and consistent business data across the web, and from your Business Profile categories, services and photos.

    Before handing over, checks: The advice does not break Google's guidelines for representing a business.

The other 17 specialists sit this one out. A simple program makes the choice, so it costs nothing.

Do ChatGPT and Gemini recommend Eagle Tyres?

Handled by

  • AI visibility

    Checks whether the site is ready for AI assistants and, with your consent, measures whether they recommend you.

    Before handing over, checks: A claim that AI assistants recommend you comes with a measurement and its sample size, or reads “not checked”.

The other 17 specialists sit this one out. A simple program makes the choice, so it costs nothing.

Cards

Each specialist up close.

What they work with, what they know and what they check before handing over.

StrategistGoogle AdsMeta AdsTikTok AdsTechnical SEOContent SEOLocal SEO and MapsAI visibilityCopywriterProposalsEmail marketingSocial mediaDesignerCRO and landing pagesAnalystReputationSalesE-commerce

Strategist

Plans the budget across channels from results, not hunches.

Ask, for example

“How should I split this quarter's budget between channels?”

Torin takes a question like this to: Strategist.

From their working instructions

You set the goal, the budget, the split between channels and the measure of success from the client's results, not hunches. Standard: every budget proposal is backed by a number from the client's data or a quoted guideline, and the plan says how we will know it is not working.

What they work with

  • Report dataCollected data for the monthly report and its summary
  • Action planAccount findings ordered from what costs the most
  • SpendAccount spend and contacts in the last full week
  • Meta spend and contactsMeta ads spend, contacts and cost per contact over 7 days, campaign by campaign
  • Website trafficSessions, events, channels and landing pages from Google Analytics
  • Website traffic mini reportSessions, contacts, channels, devices and landing pages from Google Analytics
and 78 more
  • Google trafficClicks and impressions from Google, month by month
  • Download pagePage content as plain text
  • Meeting calendarUpcoming meetings from the calendar, matched to clients by domain
  • Google SheetValues from a Google Sheet pointed to in the conversation
  • CRM sales pipelineDeals by stage, won deals and new contacts from the CRM
  • Store salesOrders, revenue and best-selling products of the store
  • LinkedIn Ads accountSpend, clicks and contacts of LinkedIn Ads campaigns
  • Collected market dataAll market analysis data with source and date
  • Competitor's websiteA competitor's offer, public prices and website speed
  • Visibility in Google compared with competitorsVisibility in Google and comparison with competitors in charts, from saved measurements
  • Client healthClient health from 0 to 100 and four numbers from the center header, each with its source and date
  • Client goals and month paceClient goals and the pace of the current month from full days: how much so far, how much by the end and whether the goal is at risk
  • Report sending by emailWhether the monthly report went to the client by email, to which address and when the next one goes
  • The client's full marketing plansThe client's full marketing plans: status, price, report and tasks from the plan
  • Budget splitHow much to put into each channel, based on account history and with an uncertainty range
  • Ad profitAre the ads making money: margin, customer value and the highest profitable cost per lead
  • Profit by channelCost, customers, revenue and profit per channel, with any measurement gap named plainly
  • Customer valueHow much one customer pays in 12 months, repeat purchases and the change over time
  • Business report from all sourcesOne report from all sources with a chapter on what we do not measure
  • What competitors changedNew pages, titles, prices and offers at named competitors since last week
  • Campaign from one sentenceCopy, graphics, a paused campaign and a post from one sentence; each item approved separately
  • Client's brief campaignsClient's campaign packages: what awaits approval, what went out and when the post-change checks are
  • Standing consentsStanding consents for daily budgets: limits, end date and uses
  • Monthly report statusWhether the month's report is built, approved and visible to the client, with the list of sources without data
  • Urgent matters from the mailboxA client leaving, an outage or a complaint in the mail, with a link to a reply draft
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • First diagnosisThree things to start with: website, AI readiness and accounts, at no cost
  • Value billTorin's cost for the month, work done and verified results
  • Competitors' adsCompetitors' active ads on Facebook and Instagram: how many, since when, what they promise; links to their ads on Google
  • Why customers are missingCustomer journey, bottleneck and where to find new customers
  • Industry dossierMarket, players, season, channels, trends and regulations with source and date
  • Businesses to winRegistered businesses that match the profile, with no emails or calls
  • Moves and their usual effectWhat fits the business, what it usually brings and how we know
  • New acquisition channelsWhat is worth testing, what it costs and when to stop
  • Gaps against competitorsWhere a competitor wins customers and you do not, with the reading date
  • Inquiries and response timeWho is waiting for a response, how many working minutes the first response takes, the funnel to sales and whether the team can keep up
  • Morning letterDay numbers, bottleneck, thing for today and consents
  • Market pulseCompetitors, demand year on year, season, holidays, shopping days and topics to talk about, each with what it means for the business; read only, free.
  • Strategic hypothesesOffer and message tested with data by a deadline
  • Causes outside the accountHolidays, weather, Google and competitors with a chance from the agency's history
  • Evidence log and history anchorWhether the client's decision history is untouched, the latest anchor and the anchors sent to the client; read only, free.
  • Season and industry calendarDemand in the coming months and the day to raise the budget from
  • Why fewer customersThe change in customers against a year earlier, broken down into market, visibility, website, inquiry handling and sales, each part in money and with evidence; read only, free.
  • You and your competitorsThe business next to three competitors: reviews, prices, ads, pages, speed and guarantee, with a date next to every number
  • Market figures with source and dateIndustry averages with publisher, country, year and read date, and the client's accounts compared with the market
  • Predictions on movesWhat Torin predicted before consent or “I'm doing it”, the stop condition and the check after 7, 14 and 30 days; for rejected proposals, what would have happened.
  • Who really buysBuyer groups by service, city and person or business, from five enquiries, with win rate and share of ad budget.
  • Demand mapService by city: how many people search, whether the business shows up, competitors on Maps and how many customers it could bring.
  • Growth plan in three variantsCautious, balanced and bold plan for 30 or 90 days: profit as a range, chance of loss, hours and the risk budget.
  • Growth opportunities in moneyEvery move that fits the business, with monthly profit as a range, chance of improvement, risk cost and hours.
  • Who was rightTorin's forecast next to the devil's advocate's, both saved at consent, and the result after 14 and 30 days decides who was closer.
  • Normal-week forecast and accuracyWhat a normal next week looks like (as a range), how accurate past forecasts were and how many conversions are still to come
  • Forecast of one moveWhat one move usually brings before you make it: monthly profit as a range, the effect in 30 days and the stop condition.
  • Torin's accuracy and proven profitWhat Torin predicted, what happened, how often it is right and how much profit the moves provably made, counted at the lower bound.
  • Business goal and chance of reaching itGoal in one sentence: baseline, gap, chance of reaching it, diagnosis and goal plan; a person sets the goal on screen.
  • Goal progressActual against the milestone band, chance of reaching the goal now and the latest weekly review.
  • Goal planGoal plan moves by impact on the chance, with owners and approvals.
  • What customers ask and ready offer copyTopics that keep coming back in reviews, enquiries and searches, ready offer and FAQ copy, and how many more enquiries it may bring.
  • Client healthWhich clients may leave and why: silence, invoices, pending decisions, goal, enquiries and contract.
  • Money to recoverUnanswered enquiries, undecided offers, abandoned checkouts and fresh no-contact enquiries in one sum with steps in order.
  • Price intelligenceEntry price against competitors, how much volume a price rise can lose at your margin, and a test to run.
  • Automations from the goalGoal plan moves that keep coming back and can run on their own as preparation for approval.
  • Business partnersCompanies serving the same customers that can refer you, with industry codes to search the registers.
  • Client growth across the agencyWhich client the team's next hour pays off most for, proven profit and forecast accuracy per client, goals below the band.
  • Agency lessons libraryWhat worked for the agency's clients: measured effects of moves from at least five clients, aggregate figures only.
  • Client profitabilityRevenue from contract and invoices minus team time, tools and Torin, client by client.
  • Contract scopeContract, services in scope, hours against the contract and out-of-scope requests.
  • Quarterly business reviewQuarter figures, work done, churn risk and the meeting agenda.
  • Business locationsEvery location of the business in Maps, reviews and enquiries, with a monthly plan in its time zone.
  • GEO planAI visibility by question intent and language, sentiment with quotes and a plan of what to change.
  • Data qualityLast read, delay and decisions blocked by missing data
  • Business against its industryEvery area at once next to industry averages and competitors, each with its source and date.
  • Bing adsBing ad spend and results, compared with Google, and campaigns worth moving.
  • Contract reportWhat the contract promised, what was done with evidence and goals against results.
  • Why customers leaveReasons from reviews, emails and numbers, each with dated evidence.
  • Holiday modeOne report a day while the owner is away, changes only within standing consents.
  • Rules in a sentenceRules written as a sentence: what they watch, what they prepared and what 30 days would have looked like.
  • Shadow mode and a higher level proposalWhat Torin predicted without acting, how often the data proved it right afterwards and whether it proposes giving it more freedom.

What they know

  • Strategy and competition15 sources
  • Reports11 sources

Sources checked 25 October 2026.

Before handing over

  • The plan has a measure of success and a threshold at which it gets changed.

Google Ads

Finds where ads lose money and prepares the fix for your approval.

Ask, for example

“Is Eagle Tyres burning budget on keywords in Google Ads?”

Torin takes a question like this to: Google Ads.

From their working instructions

You judge the account from its live data: spend, conversions, keywords, ads on partner sites and bids. Standard: every recommendation has an effect in money or conversions worked out from the account's data. New campaigns, ad groups and ads are only ever proposed, always paused and waiting for a person's approval.

What they work with

  • Account stateOpen cases for one ad account
  • SpendAccount spend and contacts in the last full week
  • Conversion actionsWhich actions that count contacts the account has and which count as a contact
  • List of possible changesWhat may be changed on the ad account
  • Prepare changeOne change on the account, held for your approval
  • Prepare a new campaignA new campaign, ad group, keywords or ad for your approval; it is created paused and spends nothing
and 51 more
  • Check adAd headlines and descriptions checked against Google policies before they go into a proposal
  • Keyword ideasKeywords with search volume and bid range from the Google Ads Keyword Planner
  • Google keywordsClient keywords: top performers, to improve, drops, cannibalisation
  • Search demand and seasonHow many times a month people search for industry phrases in the region, the season and the year-over-year change from Keyword Planner
  • Causes of the account dropBreakdown of the drop in contacts and cost into causes in numbers, with the account changes from that time
  • Search term fragments without contactsSearch term fragments with cost and no contacts, and negative keyword candidates
  • Ad strength and Quality ScoreAd strength, weak assets, A/B test of ad texts and keyword Quality Score
  • Account changes outside TorinWho changed the Google Ads account outside Torin, and when
  • Ad account healthAccount health from 0 to 100 made of five parts, each with how it is calculated
  • Negative keywords that block keywordsNegative keywords that block your own keywords, with a proposed removal
  • Ad placementsApps and sites with cost and no contacts, with a proposed exclusion
  • Times, devices and regionsDays, hours, devices and regions where the budget significantly fails to bring contacts
  • Quality Score historyKeyword Quality Score day by day and the keywords that are losing
  • Performance Max asset ratingsWeak and best Performance Max assets according to Google
  • Competitors in auctionsWho else takes part in the same search auctions
  • Bid strategies and assetsBid strategy results, portfolio strategies and missing assets
  • Ad profitAre the ads making money: margin, customer value and the highest profitable cost per lead
  • ExperimentsRunning and assessed tests, with significance and a recommendation
  • Experiment designHypothesis, metric, sample size and test duration; nothing changes on the account
  • Ad imagesClient images from the library in Google and Meta ad formats
  • Google Ads tablesCampaigns, keywords, ads and all search terms for the chosen period with comparison
  • Thresholds and mutesWhen Torin alerts for this client and what is muted, with the reason
  • Measurement healthWhether Google counts conversions and their value as it should
  • Budget pacingWho will burn through the budget before the month ends, all clients at once
  • Campaign from one sentenceCopy, graphics, a paused campaign and a post from one sentence; each item approved separately
  • Client's brief campaignsClient's campaign packages: what awaits approval, what went out and when the post-change checks are
  • Standing consentsStanding consents for daily budgets: limits, end date and uses
  • What works in graphicsWhich graphics perform better by feature: product, people, text, colour, format
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Moves and their usual effectWhat fits the business, what it usually brings and how we know
  • New acquisition channelsWhat is worth testing, what it costs and when to stop
  • Gaps against competitorsWhere a competitor wins customers and you do not, with the reading date
  • Causes outside the accountHolidays, weather, Google and competitors with a chance from the agency's history
  • Tests with a control groupTest power before the start, city test and a result with a range
  • Season and industry calendarDemand in the coming months and the day to raise the budget from
  • Why fewer customersThe change in customers against a year earlier, broken down into market, visibility, website, inquiry handling and sales, each part in money and with evidence; read only, free.
  • Market figures with source and dateIndustry averages with publisher, country, year and read date, and the client's accounts compared with the market
  • Predictions on movesWhat Torin predicted before consent or “I'm doing it”, the stop condition and the check after 7, 14 and 30 days; for rejected proposals, what would have happened.
  • Who really buysBuyer groups by service, city and person or business, from five enquiries, with win rate and share of ad budget.
  • Demand mapService by city: how many people search, whether the business shows up, competitors on Maps and how many customers it could bring.
  • Growth plan in three variantsCautious, balanced and bold plan for 30 or 90 days: profit as a range, chance of loss, hours and the risk budget.
  • Growth opportunities in moneyEvery move that fits the business, with monthly profit as a range, chance of improvement, risk cost and hours.
  • Who was rightTorin's forecast next to the devil's advocate's, both saved at consent, and the result after 14 and 30 days decides who was closer.
  • Forecast of one moveWhat one move usually brings before you make it: monthly profit as a range, the effect in 30 days and the stop condition.
  • Measurement doctorWhether the client's tracking works from the site to the ad account and where it breaks.
  • Blended returnAll sales divided by all ad spend, next to what the platforms claim.
  • Data qualityLast read, delay and decisions blocked by missing data
  • Bing adsBing ad spend and results, compared with Google, and campaigns worth moving.
  • Products in GoogleWhich products Google rejects and why, and which ones earn in ads.
  • Rules in a sentenceRules written as a sentence: what they watch, what they prepared and what 30 days would have looked like.
  • Shadow mode and a higher level proposalWhat Torin predicted without acting, how often the data proved it right afterwards and whether it proposes giving it more freedom.

What they know

  • Google Ads37 sources

Sources checked 25 October 2026.

Before handing over

  • A change to the account exists only as a proposal for approval; nothing counts as “done” until the account confirms it.

Meta Ads

Watches Facebook and Instagram campaigns: budgets, audiences and creative fatigue.

Ask, for example

“Are Eagle Tyres's Meta ads wearing out?”

Torin takes a question like this to: Meta Ads.

From their working instructions

You look at campaign structure, audiences, budgets, creative fatigue and the quality of Pixel and Conversions API events. Standard: a verdict on a creative rests on results, not taste; new campaigns and ads only as paused proposals.

What they work with

  • Account stateOpen cases for one ad account
  • Meta spend and contactsMeta ads spend, contacts and cost per contact over 7 days, campaign by campaign
  • List of possible changesWhat may be changed on the ad account
  • Prepare changeOne change on the account, held for your approval
  • Prepare a new campaignA new campaign, ad group, keywords or ad for your approval; it is created paused and spends nothing
  • Check adAd headlines and descriptions checked against Google policies before they go into a proposal
and 29 more
  • Meta ads without leadsAd bundles spending without leads, and what to pause
  • Meta placements and audiencesWhere and with whom ads bring the cheapest leads
  • Meta adsResults, rankings and what to refresh
  • Meta PixelLast event, server events, matching
  • Ad profitAre the ads making money: margin, customer value and the highest profitable cost per lead
  • Ad imagesClient images from the library in Google and Meta ad formats
  • Campaign from one sentenceCopy, graphics, a paused campaign and a post from one sentence; each item approved separately
  • Client's brief campaignsClient's campaign packages: what awaits approval, what went out and when the post-change checks are
  • Standing consentsStanding consents for daily budgets: limits, end date and uses
  • What works in graphicsWhich graphics perform better by feature: product, people, text, colour, format
  • Competitors' adsCompetitors' active ads on Facebook and Instagram: how many, since when, what they promise; links to their ads on Google
  • Moves and their usual effectWhat fits the business, what it usually brings and how we know
  • New acquisition channelsWhat is worth testing, what it costs and when to stop
  • Gaps against competitorsWhere a competitor wins customers and you do not, with the reading date
  • Season and industry calendarDemand in the coming months and the day to raise the budget from
  • Why fewer customersThe change in customers against a year earlier, broken down into market, visibility, website, inquiry handling and sales, each part in money and with evidence; read only, free.
  • Market figures with source and dateIndustry averages with publisher, country, year and read date, and the client's accounts compared with the market
  • Predictions on movesWhat Torin predicted before consent or “I'm doing it”, the stop condition and the check after 7, 14 and 30 days; for rejected proposals, what would have happened.
  • Who really buysBuyer groups by service, city and person or business, from five enquiries, with win rate and share of ad budget.
  • Demand mapService by city: how many people search, whether the business shows up, competitors on Maps and how many customers it could bring.
  • Growth plan in three variantsCautious, balanced and bold plan for 30 or 90 days: profit as a range, chance of loss, hours and the risk budget.
  • Growth opportunities in moneyEvery move that fits the business, with monthly profit as a range, chance of improvement, risk cost and hours.
  • Who was rightTorin's forecast next to the devil's advocate's, both saved at consent, and the result after 14 and 30 days decides who was closer.
  • Forecast of one moveWhat one move usually brings before you make it: monthly profit as a range, the effect in 30 days and the stop condition.
  • Influencer checkFollowers, engagement, posting frequency and topic fit of an Instagram profile you point to.
  • Measurement doctorWhether the client's tracking works from the site to the ad account and where it breaks.
  • Blended returnAll sales divided by all ad spend, next to what the platforms claim.
  • Data qualityLast read, delay and decisions blocked by missing data
  • Shadow mode and a higher level proposalWhat Torin predicted without acting, how often the data proved it right afterwards and whether it proposes giving it more freedom.

What they know

  • Meta Ads23 sources

Sources checked 25 October 2026.

Before handing over

  • A verdict on a creative is backed by a number from results, not an opinion on looks.

TikTok Ads

Plans campaigns and vertical video for TikTok.

Ask, for example

“How do I start a TikTok campaign for a tyre shop?”

Torin takes a question like this to: TikTok Ads and E-commerce.

From their working instructions

You know campaign structure, the Pixel and Events API, vertical videos with a hook in the first two seconds, and Spark Ads. You read the TikTok Ads account only when the client has connected it; without it, you call the account's results “not checked” and advise from guidelines and the client's data from other channels.

What they work with

  • TikTok Ads accountSpend, contacts and Guardian findings on TikTok
  • Download pagePage content as plain text
  • Post checkChecking a finished post before acceptance

What they know

  • TikTok Ads20 sources
  • Video13 sources

Sources checked 25 October 2026.

Before handing over

  • TikTok numbers come only from reading the account; with no account connected, the answer is “not checked”.

Technical SEO

Checks indexing, speed and structured data.

Ask, for example

“Why are my pages not getting into Google's index?”

Torin takes a question like this to: Technical SEO.

From their working instructions

You assess indexing, robots, the sitemap, redirects, speed and structured data. The sources differ and you never mix them: Core Web Vitals from Chrome field data, the PageSpeed score from the site audit (a lab measurement), indexing from Search Console, subpages from a crawl of the site. Standard: a list of fixes with priority, effect and a ready code snippet where possible.

What they work with

  • Site auditState of the home page: technical, content, measurement, speed
  • Page speed for real usersCore Web Vitals from Chrome field data, mobile and desktop
  • Site subpagesErrors and gaps on subpages from the site crawl
  • Google indexingWhich URLs are in the Google index and which are outside it
  • AI readinessWhether the website is ready to be cited by AI assistants
  • Download pagePage content as plain text
and 9 more
  • Search Console liveClicks, queries and pages from Google, read live
  • Google traffic mini reportTiles, trend, what is growing and falling, queries, pages and devices from Search Console
  • Technical site healthTechnical site health in charts: errors, speed, indexing, internal links
  • Site structure from a full crawlClick depth, pages without links, redirect chains and canonical addresses from a crawl of the whole site
  • Website and shop checkA website score from 0 to 100, fixes with location and evidence, missing sections, FAQ, buttons and a comparison with competitors
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Website checked against expert knowledgeThe client's website code checked against expert rules: phone, form, AI, trust, and EU requirements for shops
  • Causes outside the accountHolidays, weather, Google and competitors with a chance from the agency's history
  • Content ageingPages losing Google clicks over six months and year over year, with a refresh-by month.

What they know

  • Technical SEO32 sources

Sources checked 25 October 2026.

Before handing over

  • Every fix has a priority and a reason from the audit.

Content SEO

Picks keywords from Search Console and writes articles for what people search.

Ask, for example

“Which blog article should I write for my Search Console keywords?”

Torin takes a question like this to: Content SEO.

From their working instructions

You pick keywords from Search Console and the Keyword Planner, build topic clusters and briefs, and watch for pages competing with each other and old articles that need a refresh. Standard: every keyword is justified by impressions or clicks from the data, and every text passes the content check.

What they work with

  • Google keywordsClient keywords: top performers, to improve, drops, cannibalisation
  • Google trafficClicks and impressions from Google, month by month
  • Search Console liveClicks, queries and pages from Google, read live
  • Google traffic mini reportTiles, trend, what is growing and falling, queries, pages and devices from Search Console
  • What changed in Google and whyGoogle traffic change broken down by cause, traffic by business name and a weekly letter with pins
  • Content briefOutline of a page or article for a keyword, before writing
and 14 more
  • Text checkChecking a finished text against SEO rules
  • Content calendarA quarterly content plan with a reason for every topic
  • Site subpagesErrors and gaps on subpages from the site crawl
  • ArticleArticle for a keyword in the brand voice, checked against SEO rules. Costs credits
  • Post draft for the client's siteAn article as a draft in the client's WordPress, after your approval; a person publishes it
  • SEO analysesThe client's saved SEO analyses, with date and change
  • SEO analysis resultDetails of the latest SEO analysis of one kind
  • Content refreshPages losing Google visits and the result after a refresh after 30, 60 and 90 days
  • Visibility in Google compared with competitorsVisibility in Google and comparison with competitors in charts, from saved measurements
  • Technical site healthTechnical site health in charts: errors, speed, indexing, internal links
  • Topic groups from keywordsThe client's keywords in topic groups: which page covers the topic, which is missing and how much there is to gain
  • Content gap and article planTopics competitors rank for in Google and the client does not, as an article plan with a brief
  • Keyword rankings over timeEach keyword's Google position check by check, on desktop and mobile, drops and weekly monitoring
  • Content ageingPages losing Google clicks over six months and year over year, with a refresh-by month.

What they know

  • Content SEO and blog14 sources
  • Copywriting12 sources

Sources checked 25 October 2026.

Before handing over

  • The text has passed the content check before a person sees it.

Local SEO and Maps

Checks your Google Maps ranking and consistent business data across the web, and from your Business Profile categories, services and photos.

Ask, for example

“What is missing from Eagle Tyres's Business Profile on Maps?”

Torin takes a question like this to: Local SEO and Maps.

From their working instructions

You assess the Business Profile: completeness, categories, services, photos, posts and consistent business details across the web. Standard: advice follows Google's guidelines for representing a business, with no keyword stuffing in the name and nothing that risks a suspension.

What they work with

  • Business ProfilesProfile completeness, urgent gaps and customer reviews
  • Business Profile auditGaps in one Business Profile, with weight and what to fix
  • Business data consistencyWhether the name, address and phone number match the Business Profile
  • SEO analysesThe client's saved SEO analyses, with date and change
  • SEO analysis resultDetails of the latest SEO analysis of one kind
  • Local competition in Google MapsBusinesses from Google Maps in a category and city, their ratings and number of reviews
and 14 more
  • Profile changesWhat Google or someone with access changed in the profile and how to restore it
  • Business directoriesWhether the business is in directories and the phone number matches
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Website checked against expert knowledgeThe client's website code checked against expert rules: phone, form, AI, trust, and EU requirements for shops
  • Moves and their usual effectWhat fits the business, what it usually brings and how we know
  • Gaps against competitorsWhere a competitor wins customers and you do not, with the reading date
  • New acquisition channelsWhat is worth testing, what it costs and when to stop
  • Why fewer customersThe change in customers against a year earlier, broken down into market, visibility, website, inquiry handling and sales, each part in money and with evidence; read only, free.
  • Who really buysBuyer groups by service, city and person or business, from five enquiries, with win rate and share of ad budget.
  • Demand mapService by city: how many people search, whether the business shows up, competitors on Maps and how many customers it could bring.
  • Business partnersCompanies serving the same customers that can refer you, with industry codes to search the registers.
  • Business locationsEvery location of the business in Maps, reviews and enquiries, with a monthly plan in its time zone.
  • Business profile dataOpening hours, holiday hours, description and services in the Google Business Profile, read now.
  • Business profile change for approvalOne change of hours, holiday hours, description or services, each for your separate approval.

What they know

  • Local SEO and Maps11 sources

Sources checked 25 September 2026.

Before handing over

  • The advice does not break Google's guidelines for representing a business.

AI visibility

Checks whether the site is ready for AI assistants and, with your consent, measures whether they recommend you.

Ask, for example

“Do ChatGPT and Gemini recommend Eagle Tyres?”

Torin takes a question like this to: AI visibility.

From their working instructions

You assess how ready the site is: crawler access, llms.txt, structured data and traffic from AI assistants in GA4. Standard: whether an assistant recommends the client is stated only from a measurement; without one, it is “not checked”.

What they work with

  • AI readinessWhether the website is ready to be cited by AI assistants
  • Traffic from AI assistantsHow many visits came from ChatGPT, Perplexity and other assistants
  • AI mentionsSaved measurements of whether AI models recommend the client
  • Share in AI answersShare of voice, sentiment and sources compared with competitors
  • Download pagePage content as plain text
  • SEO analysis resultDetails of the latest SEO analysis of one kind
and 6 more
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Website checked against expert knowledgeThe client's website code checked against expert rules: phone, form, AI, trust, and EU requirements for shops
  • Shop and AI shoppingProduct data, prices, delivery and returns for assistants
  • Selling through AI assistantsProduct file, shopping profile and presence in answers
  • Brand facts in AI answersPhone, e-mail, website, postcode and hours in AI answers against the company profile, with a quote of each error.
  • GEO planAI visibility by question intent and language, sentiment with quotes and a plan of what to change.

What they know

  • AI visibility9 sources

Sources checked 25 October 2026.

Before handing over

  • A claim that AI assistants recommend you comes with a measurement and its sample size, or reads “not checked”.

Copywriter

Writes ads, pages and emails in your brand's voice, with no superlatives it cannot back up.

Ask, for example

“Write three ad headlines about winter tyres.”

Torin takes a question like this to: Copywriter.

From their working instructions

You write ads, pages, proposals and emails in the client's brand voice; copywriting frameworks (PAS, AIDA, 4U) stay in the background. Standard: a concrete benefit that can be checked, no superlatives without proof, several variants to test, and the platform's character limits kept.

What they work with

  • Text checkChecking a finished text against SEO rules
  • Check adAd headlines and descriptions checked against Google policies before they go into a proposal
  • Post checkChecking a finished post before acceptance
  • Content briefOutline of a page or article for a keyword, before writing
  • Content calendarA quarterly content plan with a reason for every topic
  • Ad copyGoogle or Meta ad variants that follow platform policies. Costs credits
and 7 more
  • PostA post within the platform's limits, without publishing. Costs credits
  • ArticleArticle for a keyword in the brand voice, checked against SEO rules. Costs credits
  • Post draft for the client's siteAn article as a draft in the client's WordPress, after your approval; a person publishes it
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • What customers ask and ready offer copyTopics that keep coming back in reviews, enquiries and searches, ready offer and FAQ copy, and how many more enquiries it may bring.
  • Website and shop checkA website score from 0 to 100, fixes with location and evidence, missing sections, FAQ, buttons and a comparison with competitors
  • GEO planAI visibility by question intent and language, sentiment with quotes and a plan of what to change.

What they know

  • Copywriting12 sources

Sources checked 25 October 2026.

Before handing over

  • The text promises nothing the client has not confirmed and fits the character limits.

Proposals

Analyses a new client and drafts a proposal with scope and price, as PDF or Word.

Ask, for example

“Prepare a proposal and a quote for a new client.”

Torin takes a question like this to: Proposals and Sales.

From their working instructions

First an analysis of the client from data (ads, website, Business Profile), then scope, packages and price. Standard: every problem named in the proposal is backed by evidence, and the scope promises work and a way of measuring it, not results.

What they work with

  • Report dataCollected data for the monthly report and its summary
  • Site auditState of the home page: technical, content, measurement, speed
  • Business Profile auditGaps in one Business Profile, with weight and what to fix
  • SpendAccount spend and contacts in the last full week
  • Make PDFPDF document from headings, paragraphs and tables
  • Make Word documentDOCX document from headings, paragraphs and bullet points
and 17 more
  • OfferOffer from the client's data, price only from the agency's data. Costs credits
  • Meeting calendarUpcoming meetings from the calendar, matched to clients by domain
  • CRM sales pipelineDeals by stage, won deals and new contacts from the CRM
  • Offer from an enquiryAn offer draft from your price list; you send it
  • Read one messageA whole message as data, not marked as read
  • Whole email conversationThe whole conversation from Inbox, Sent and Archive
  • Correspondence with a clientCorrespondence with an agency client by address, domain and assignments
  • How you write to this personHow to write to this person: language, tone, greeting and sign-off from sent emails
  • Inquiries and response timeWho is waiting for a response, how many working minutes the first response takes, the funnel to sales and whether the team can keep up
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Website checked against expert knowledgeThe client's website code checked against expert rules: phone, form, AI, trust, and EU requirements for shops
  • Businesses to winRegistered businesses that match the profile, with no emails or calls
  • New acquisition channelsWhat is worth testing, what it costs and when to stop
  • Who really buysBuyer groups by service, city and person or business, from five enquiries, with win rate and share of ad budget.
  • Demand mapService by city: how many people search, whether the business shows up, competitors on Maps and how many customers it could bring.
  • What customers ask and ready offer copyTopics that keep coming back in reviews, enquiries and searches, ready offer and FAQ copy, and how many more enquiries it may bring.
  • Price intelligenceEntry price against competitors, how much volume a price rise can lose at your margin, and a test to run.

What they know

  • Proposals14 sources
  • Copywriting12 sources

Sources checked 25 October 2026.

Before handing over

  • Every criticism of the client's current setup is backed by evidence from the accounts.

Email marketing

Builds email sequences and checks the domain is set up so they stay out of spam.

Ask, for example

“Draft a welcome email sequence and check DMARC.”

Torin takes a question like this to: Email marketing.

From their working instructions

You build sequences (welcome, abandoned cart, win-back), look after deliverability (SPF, DKIM, DMARC, one-click unsubscribe) and the legal basis for sending (GDPR and Polish electronic communications law). Standard: everything is a draft; nothing goes out on its own.

What they work with

  • Domain emailWhether form emails get through: MX, SPF, DKIM, DMARC
  • Text checkChecking a finished text against SEO rules
  • Email sequence3 to 5 emails with an unsubscribe footer, without sending. Costs credits
  • Email resultsOpens, clicks and unsubscribes of recent email campaigns
  • NewsletterOne email to the client's list with an unsubscribe footer; sends nothing
  • Newsletter draft in the client's email toolNewsletter as a draft in the client's email marketing tool, after your approval; a person sends it to the client's list
and 27 more
  • Email deliverabilityDeliveries, bounces and spam over 30 days, with addresses Torin no longer writes to
  • Email templatesAgency and client email templates with variables
  • Agency mailboxesThe agency's mailboxes in Torin Inbox and their state
  • Latest messagesLatest messages in a folder, flags untouched
  • Search in emailSearch in message text and headers
  • Read one messageA whole message as data, not marked as read
  • Whole email conversationThe whole conversation from Inbox, Sent and Archive
  • Emails waiting for a replyEmails from people still waiting for the agency's reply
  • Sent emails with no replyEmails the agency sent that nobody has answered yet
  • Correspondence with one addressCorrespondence with one address in all mailboxes
  • Mailbox overviewAn overview of all mailboxes, free: what needs a reply and what you are waiting for
  • How you write to this personHow to write to this person: language, tone, greeting and sign-off from sent emails
  • Label a messageA label on a message, kept in Torin Inbox
  • Star a messageAdd or remove a star on a message
  • Mark as readMark a message as read or unread
  • Archive a messageMove a message to Archive
  • Snooze a messageHide a message until a chosen date
  • Move to TrashMove a message to Trash, with undo
  • Undo an email actionUndo an email action from the log
  • Email draftA draft in Drafts with a sending card; sends nothing
  • Sending card for one emailA sending card for one email for a person to click; sends nothing
  • Messages by topic and urgencyLatest emails with topic, urgency and client, most urgent first, free
  • Correspondence with a clientCorrespondence with an agency client by address, domain and assignments
  • Urgent matters from the mailboxA client leaving, an outage or a complaint in the mail, with a link to a reply draft
  • Auto-replies and their logWhich auto-replies are on, the off switch and recent decisions with the reason; read only, free.
  • Conversations assigned to the teamOpen conversations assigned to you or anyone on the team, with the latest internal note.
  • Customer churn by cohortShare of customers buying again within 90 days in recent months against earlier ones, and the gap between purchases.

What they know

  • Email marketing10 sources
  • Cold email10 sources

Sources checked 25 October 2026.

Before handing over

  • Every email is a draft with an unsubscribe link and a legal basis for sending.

Social media

Plans a month of posts with images and prepares each one for your approval.

Ask, for example

“Plan a post calendar for November.”

Torin takes a question like this to: Social media.

From their working instructions

You plan the month around content pillars with images from the graphics library, write posts for each platform, turn articles into a full set of materials and read results, trends, competitors and comments. Standard: posts are drafts, checked first; publishing only after a person approves each post separately.

What they work with

  • Post planMonthly post calendar, for approval
  • Post checkChecking a finished post before acceptance
  • PostA post within the platform's limits, without publishing. Costs credits
  • Social media plan for the monthPosts for every platform for the whole month, with a date, hashtags and an image; each approved separately
  • Turning an article into postsFrom one article: posts, a carousel, a video script, an email and a Business Profile post
  • Social media post resultsBest posts, times and days plus followers, in one measure: interactions
and 14 more
  • Trends and occasions for postsCalendar occasions, the season from the market analysis and the pace of post interactions
  • Competitor social media activityProfiles and latest posts of named competitors, from their websites
  • Comments under postsComments without a reply, each with a draft reply
  • Checklist before publishingWhether the page, Instagram, role, client consent and level allow the first post
  • Social media post for approvalOne post from the plan for your approval; published or scheduled only after that card is approved
  • Comment reply for approvalA reply under one comment, each for your separate approval
  • Social media post calendarWhat goes out on social media and when this month, for one client or all of them
  • Graphics and video libraryReady graphics and videos in the Studio library, by words and tags
  • What the client must decideGraphics, posts and changes waiting for the client's decision in the portal, and whether the client got an email about them.
  • Facebook post ratingThe client's Facebook posts against the profile's typical post, and the features that help
  • Market pulseCompetitors, demand year on year, season, holidays, shopping days and topics to talk about, each with what it means for the business; read only, free.
  • Who really buysBuyer groups by service, city and person or business, from five enquiries, with win rate and share of ad budget.
  • Demand mapService by city: how many people search, whether the business shows up, competitors on Maps and how many customers it could bring.
  • Influencer checkFollowers, engagement, posting frequency and topic fit of an Instagram profile you point to.

What they know

  • Social media10 sources
  • Video13 sources

Sources checked 25 October 2026.

Before handing over

  • The post has passed the check and is a draft; nothing is published on its own.

Designer

Prepares banners and graphics in platform formats, consistent with your brand.

Ask, for example

“What 1080 by 1080 banner should we make for the campaign?”

Torin takes a question like this to: Designer.

From their working instructions

You describe creatives in platform formats (sizes, safe areas, contrast), consistent with the client's brand. Images are generated separately and only with a separate approval, because each one costs money. Standard: format and on-image text follow the platform's guidelines.

What they work with

  • Graphic design projectA graphic in the client's brand from a brief, five formats and test variants
  • Graphic projectsThe client's graphic projects with links, variants and client approval
  • Make imageAn image from a description, costs up to about 25 euro cents
  • Edit imageEdit the existing image instead of creating a new one
  • Graphics and video libraryReady graphics and videos in the Studio library, by words and tags
  • What works in graphicsWhich graphics perform better by feature: product, people, text, colour, format
and 2 more
  • Product scene generatorWhether a scene around the product works and what it costs now and in a next-day batch
  • What the client must decideGraphics, posts and changes waiting for the client's decision in the portal, and whether the client got an email about them.

What they know

  • Graphic design18 sources

Sources checked 25 October 2026.

Before handing over

  • Format and the amount of text on the image follow the platform's guidelines.

CRO and landing pages

Checks the landing page: form, call to action and speed.

Ask, for example

“Why does the form on the landing page convert so poorly?”

Torin takes a question like this to: CRO and landing pages.

From their working instructions

You assess how well the page matches the ad, the call to action, the form, proof and speed. Standard: a test proposal has a hypothesis, a metric and a minimum number of conversions without which the result means nothing.

What they work with

  • Landing page auditMatch with the ad, call to action, form, proof and landing page speed
  • Site auditState of the home page: technical, content, measurement, speed
  • Page speed for real usersCore Web Vitals from Chrome field data, mobile and desktop
  • Site subpagesErrors and gaps on subpages from the site crawl
  • Website trafficSessions, events, channels and landing pages from Google Analytics
  • Website traffic mini reportSessions, contacts, channels, devices and landing pages from Google Analytics
and 16 more
  • Download pagePage content as plain text
  • Store salesOrders, revenue and best-selling products of the store
  • Competitor's websiteA competitor's offer, public prices and website speed
  • Website and shop checkA website score from 0 to 100, fixes with location and evidence, missing sections, FAQ, buttons and a comparison with competitors
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Website checked against expert knowledgeThe client's website code checked against expert rules: phone, form, AI, trust, and EU requirements for shops
  • Moves and their usual effectWhat fits the business, what it usually brings and how we know
  • Shop and AI shoppingProduct data, prices, delivery and returns for assistants
  • Selling through AI assistantsProduct file, shopping profile and presence in answers
  • Day by day number historyThe client's numbers day by day from the permanent series: weeks, the last 28 days and what changes brought
  • Why fewer customersThe change in customers against a year earlier, broken down into market, visibility, website, inquiry handling and sales, each part in money and with evidence; read only, free.
  • Market figures with source and dateIndustry averages with publisher, country, year and read date, and the client's accounts compared with the market
  • What customers ask and ready offer copyTopics that keep coming back in reviews, enquiries and searches, ready offer and FAQ copy, and how many more enquiries it may bring.
  • Site testsWhether the contact form works and how the A/B test of a Torin page is going.
  • Measurement doctorWhether the client's tracking works from the site to the ad account and where it breaks.
  • Audit widgetRequests from the free audit form

What they know

  • CRO and landing pages17 sources

Sources checked 13 October 2026.

Before handing over

  • The test has a hypothesis, a metric and a minimum number of conversions.

Analyst

Reads GA4 and Search Console and explains where differences in the numbers come from.

Ask, for example

“Why do conversions differ between GA4 and Google Ads?”

Torin takes a question like this to: Analyst and Google Ads.

From their working instructions

You read GA4, Search Console and platform conversions, reconcile the differences and show them instead of hiding them. When summing up a plan, you build on the results of earlier steps and carry each number over with the name of its metric. Standard: every number has a period and a source; a difference between tools is named and explained, or marked “not checked”.

What they work with

  • Website trafficSessions, events, channels and landing pages from Google Analytics
  • Website traffic mini reportSessions, contacts, channels, devices and landing pages from Google Analytics
  • Google trafficClicks and impressions from Google, month by month
  • Traffic from AI assistantsHow many visits came from ChatGPT, Perplexity and other assistants
  • Conversion actionsWhich actions that count contacts the account has and which count as a contact
  • Account stateOpen cases for one ad account
and 81 more
  • SpendAccount spend and contacts in the last full week
  • Meta spend and contactsMeta ads spend, contacts and cost per contact over 7 days, campaign by campaign
  • Report dataCollected data for the monthly report and its summary
  • Google keywordsClient keywords: top performers, to improve, drops, cannibalisation
  • Site auditState of the home page: technical, content, measurement, speed
  • Visibility in Google compared with competitorsVisibility in Google and comparison with competitors in charts, from saved measurements
  • Client healthClient health from 0 to 100 and four numbers from the center header, each with its source and date
  • Page speed for real usersCore Web Vitals from Chrome field data, mobile and desktop
  • AI readinessWhether the website is ready to be cited by AI assistants
  • Search Console liveClicks, queries and pages from Google, read live
  • Google traffic mini reportTiles, trend, what is growing and falling, queries, pages and devices from Search Console
  • CRM sales pipelineDeals by stage, won deals and new contacts from the CRM
  • Store salesOrders, revenue and best-selling products of the store
  • Email resultsOpens, clicks and unsubscribes of recent email campaigns
  • LinkedIn Ads accountSpend, clicks and contacts of LinkedIn Ads campaigns
  • Google SheetValues from a Google Sheet pointed to in the conversation
  • Number of businesses in the industry and regionNumber of businesses in the industry in the region and country from Eurostat or Statistics Poland
  • Causes of the account dropBreakdown of the drop in contacts and cost into causes in numbers, with the account changes from that time
  • Report of changes and their effectsWhat we changed in the month and what the checks after the change showed
  • What changed in Google and whyGoogle traffic change broken down by cause, traffic by business name and a weekly letter with pins
  • Client goals and month paceClient goals and the pace of the current month from full days: how much so far, how much by the end and whether the goal is at risk
  • Report sending by emailWhether the monthly report went to the client by email, to which address and when the next one goes
  • Collected market dataAll market analysis data with source and date
  • Profit by channelCost, customers, revenue and profit per channel, with any measurement gap named plainly
  • Leads and sales togetherWhether more enquiries bring more sales, and which campaigns bring weak enquiries
  • Customer valueHow much one customer pays in 12 months, repeat purchases and the change over time
  • Business report from all sourcesOne report from all sources with a chapter on what we do not measure
  • Changes and their effectsThe month's changes and recommendations with a check after each change and a money estimate with its confidence
  • Ad profitAre the ads making money: margin, customer value and the highest profitable cost per lead
  • Day by day number historyThe client's numbers day by day from the permanent series: weeks, the last 28 days and what changes brought
  • Normal-week forecast and accuracyWhat a normal next week looks like (as a range), how accurate past forecasts were and how many conversions are still to come
  • Monthly report statusWhether the month's report is built, approved and visible to the client, with the list of sources without data
  • Inquiries and response timeWho is waiting for a response, how many working minutes the first response takes, the funnel to sales and whether the team can keep up
  • Urgent matters from the mailboxA client leaving, an outage or a complaint in the mail, with a link to a reply draft
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • First diagnosisThree things to start with: website, AI readiness and accounts, at no cost
  • Value billTorin's cost for the month, work done and verified results
  • Why customers are missingCustomer journey, bottleneck and where to find new customers
  • Industry dossierMarket, players, season, channels, trends and regulations with source and date
  • Moves and their usual effectWhat fits the business, what it usually brings and how we know
  • New acquisition channelsWhat is worth testing, what it costs and when to stop
  • Gaps against competitorsWhere a competitor wins customers and you do not, with the reading date
  • Morning letterDay numbers, bottleneck, thing for today and consents
  • Market pulseCompetitors, demand year on year, season, holidays, shopping days and topics to talk about, each with what it means for the business; read only, free.
  • Strategic hypothesesOffer and message tested with data by a deadline
  • Causes outside the accountHolidays, weather, Google and competitors with a chance from the agency's history
  • Evidence log and history anchorWhether the client's decision history is untouched, the latest anchor and the anchors sent to the client; read only, free.
  • Tests with a control groupTest power before the start, city test and a result with a range
  • Why fewer customersThe change in customers against a year earlier, broken down into market, visibility, website, inquiry handling and sales, each part in money and with evidence; read only, free.
  • You and your competitorsThe business next to three competitors: reviews, prices, ads, pages, speed and guarantee, with a date next to every number
  • Market figures with source and dateIndustry averages with publisher, country, year and read date, and the client's accounts compared with the market
  • Predictions on movesWhat Torin predicted before consent or “I'm doing it”, the stop condition and the check after 7, 14 and 30 days; for rejected proposals, what would have happened.
  • Who really buysBuyer groups by service, city and person or business, from five enquiries, with win rate and share of ad budget.
  • Demand mapService by city: how many people search, whether the business shows up, competitors on Maps and how many customers it could bring.
  • Growth plan in three variantsCautious, balanced and bold plan for 30 or 90 days: profit as a range, chance of loss, hours and the risk budget.
  • Growth opportunities in moneyEvery move that fits the business, with monthly profit as a range, chance of improvement, risk cost and hours.
  • Who was rightTorin's forecast next to the devil's advocate's, both saved at consent, and the result after 14 and 30 days decides who was closer.
  • Torin's accuracy and proven profitWhat Torin predicted, what happened, how often it is right and how much profit the moves provably made, counted at the lower bound.
  • Business goal and chance of reaching itGoal in one sentence: baseline, gap, chance of reaching it, diagnosis and goal plan; a person sets the goal on screen.
  • Goal progressActual against the milestone band, chance of reaching the goal now and the latest weekly review.
  • Goal planGoal plan moves by impact on the chance, with owners and approvals.
  • Client healthWhich clients may leave and why: silence, invoices, pending decisions, goal, enquiries and contract.
  • Money to recoverUnanswered enquiries, undecided offers, abandoned checkouts and fresh no-contact enquiries in one sum with steps in order.
  • Win chance per enquiryWin chance for each open enquiry with a range, from 30 decided enquiries.
  • Customer churn by cohortShare of customers buying again within 90 days in recent months against earlier ones, and the gap between purchases.
  • Connection repairsConnections that stopped reading: a temporary error Torin retries itself, or an account to reconnect.
  • Client growth across the agencyWhich client the team's next hour pays off most for, proven profit and forecast accuracy per client, goals below the band.
  • Agency lessons libraryWhat worked for the agency's clients: measured effects of moves from at least five clients, aggregate figures only.
  • Client profitabilityRevenue from contract and invoices minus team time, tools and Torin, client by client.
  • Contract scopeContract, services in scope, hours against the contract and out-of-scope requests.
  • Quarterly business reviewQuarter figures, work done, churn risk and the meeting agenda.
  • Business locationsEvery location of the business in Maps, reviews and enquiries, with a monthly plan in its time zone.
  • Site testsWhether the contact form works and how the A/B test of a Torin page is going.
  • Measurement doctorWhether the client's tracking works from the site to the ad account and where it breaks.
  • Blended returnAll sales divided by all ad spend, next to what the platforms claim.
  • Data qualityLast read, delay and decisions blocked by missing data
  • Business against its industryEvery area at once next to industry averages and competitors, each with its source and date.
  • Contract reportWhat the contract promised, what was done with evidence and goals against results.
  • Why customers leaveReasons from reviews, emails and numbers, each with dated evidence.
  • Rules in a sentenceRules written as a sentence: what they watch, what they prepared and what 30 days would have looked like.
  • Shadow mode and a higher level proposalWhat Torin predicted without acting, how often the data proved it right afterwards and whether it proposes giving it more freedom.

What they know

  • Analytics and attribution22 sources
  • CRM and leads16 sources
  • Reports11 sources

Sources checked 26 October 2026.

Before handing over

  • Numbers from two tools are compared over the same period, and the difference is named.

Reputation

Drafts replies to reviews, including the hard ones. You post them.

Ask, for example

“How should we reply to a one-star review?”

Torin takes a question like this to: Reputation.

From their working instructions

Standard: a factual reply, with no customer's personal data and no admitting fault for anything unverified. You publish nothing yourself: the finished reply goes to a person for approval, separately for each review, and only when the client has given consent.

What they work with

  • Business ProfilesProfile completeness, urgent gaps and customer reviews
  • Business Profile auditGaps in one Business Profile, with weight and what to fix
  • Draft reply to a reviewDraft reply to a review, without publishing
  • Reply to a difficult reviewA reply to a difficult review, without publishing. Costs credits
  • Reply to a Google reviewA reply under the client's review, for your approval one by one; only when the client has agreed in the portal
  • Review topicsWhat customers write about: praise and complaints with quotes
and 8 more
  • Review requestsLink, text and recipients of a review request, within the rules
  • Results of review requestsHow many review requests went out, how many were clicked and how many reviews followed
  • Competitor reviewsRating and number of reviews compared with businesses on Maps
  • Urgent matters from the mailboxA client leaving, an outage or a complaint in the mail, with a link to a reply draft
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • What customers ask and ready offer copyTopics that keep coming back in reviews, enquiries and searches, ready offer and FAQ copy, and how many more enquiries it may bring.
  • Brand facts in AI answersPhone, e-mail, website, postcode and hours in AI answers against the company profile, with a quote of each error.
  • Why customers leaveReasons from reviews, emails and numbers, each with dated evidence.

What they know

  • Reputation9 sources

Sources checked 25 September 2026.

Before handing over

  • A reply to a review is a draft with no personal data.

Sales

Counts how many quotes you lost and why, who to follow up today and how much discount your margin allows.

Ask, for example

“Why don't customers accept my quotes?”

Torin takes a question like this to: Sales.

From their working instructions

You run the company's path from enquiry to close: speed and quality of the first reply, follow-ups, quotes and their margin, lost quotes with reasons, repeat customers. You answer with this company's numbers in its currency and write call scripts and replies to objections for a person to use, with gaps where prices or dates are not in the data. Nothing is sent by you.

What they work with

  • Lost quotesReasons from entries, the inbox and the CRM, patterns and the amount to win back
  • Follow-upsQueue by the rules, channel for each attempt and a draft to copy
  • Margin and discountsDiscount threshold from the margin and the cost of each discount in profit
  • Inquiries and response timeWho is waiting for a response, how many working minutes the first response takes, the funnel to sales and whether the team can keep up
  • CRM sales pipelineDeals by stage, won deals and new contacts from the CRM
  • Customer valueHow much one customer pays in 12 months, repeat purchases and the change over time
and 16 more
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Correspondence with a clientCorrespondence with an agency client by address, domain and assignments
  • Whole email conversationThe whole conversation from Inbox, Sent and Archive
  • Read one messageA whole message as data, not marked as read
  • How you write to this personHow to write to this person: language, tone, greeting and sign-off from sent emails
  • Email draftA draft in Drafts with a sending card; sends nothing
  • Money to recoverUnanswered enquiries, undecided offers, abandoned checkouts and fresh no-contact enquiries in one sum with steps in order.
  • Win chance per enquiryWin chance for each open enquiry with a range, from 30 decided enquiries.
  • Price intelligenceEntry price against competitors, how much volume a price rise can lose at your margin, and a test to run.
  • Customer churn by cohortShare of customers buying again within 90 days in recent months against earlier ones, and the gap between purchases.
  • Business partnersCompanies serving the same customers that can refer you, with industry codes to search the registers.
  • Client profitabilityRevenue from contract and invoices minus team time, tools and Torin, client by client.
  • Contract reportWhat the contract promised, what was done with evidence and goals against results.
  • Audit widgetRequests from the free audit form
  • Why customers leaveReasons from reviews, emails and numbers, each with dated evidence.
  • Businesses to winRegistered businesses that match the profile, with no emails or calls

What they know

  • Sales and quoting11 sources
  • CRM and leads16 sources

Sources checked 26 October 2026.

Before handing over

  • Every amount (lost, recoverable, cost of a discount) comes from a tool in the company's currency; a message draft has gaps instead of prices and dates outside the data.

E-commerce

Reads your shop: average basket, strong and weak products, abandoned checkouts and the ROAS at which ads start to pay.

Ask, for example

“How do I raise the average basket in a tyre shop?”

Torin takes a question like this to: E-commerce and Sales.

From their working instructions

You assess the product page, cart and checkout, average basket, product margin, abandoned checkouts, repeat customers, prices and promotions (in the EU the lowest price of the last 30 days next to a discount), the product feed and the break-even ROAS from margin. Revenue is not profit; you propose shop changes, a person makes them.

What they work with

  • Shop diagnosisBasket, products, abandoned checkouts and the ad break-even
  • Store salesOrders, revenue and best-selling products of the store
  • Margin and discountsDiscount threshold from the margin and the cost of each discount in profit
  • Customer valueHow much one customer pays in 12 months, repeat purchases and the change over time
  • Ad profitAre the ads making money: margin, customer value and the highest profitable cost per lead
  • Profit by channelCost, customers, revenue and profit per channel, with any measurement gap named plainly
and 12 more
  • Shop and AI shoppingProduct data, prices, delivery and returns for assistants
  • Selling through AI assistantsProduct file, shopping profile and presence in answers
  • Website and shop checkA website score from 0 to 100, fixes with location and evidence, missing sections, FAQ, buttons and a comparison with competitors
  • Website checked against expert knowledgeThe client's website code checked against expert rules: phone, form, AI, trust, and EU requirements for shops
  • Expert knowledge with its sourceGuidelines that fit the question, each with its source and the date it was checked
  • Website trafficSessions, events, channels and landing pages from Google Analytics
  • Day by day number historyThe client's numbers day by day from the permanent series: weeks, the last 28 days and what changes brought
  • Moves and their usual effectWhat fits the business, what it usually brings and how we know
  • Money to recoverUnanswered enquiries, undecided offers, abandoned checkouts and fresh no-contact enquiries in one sum with steps in order.
  • Price intelligenceEntry price against competitors, how much volume a price rise can lose at your margin, and a test to run.
  • Customer churn by cohortShare of customers buying again within 90 days in recent months against earlier ones, and the gap between purchases.
  • Products in GoogleWhich products Google rejects and why, and which ones earn in ads.

What they know

  • E-commerce14 sources
  • CRO and landing pages17 sources

Sources checked 19 October 2026.

Before handing over

  • Every shop number has a window and a read date; revenue is called revenue, not profit.

Shared rules

How every result gets checked.

Every specialist goes through this list before handing anything over, plus the rule of their own specialty.

Torin stamps a checked card at a quality desk
  1. Every number comes from a tool call and has a data date.
  2. It reads right away and asks for approval only for a change.
  3. A recommendation from a guideline gives its source and check date.
  4. It quotes only sentences that really are in the guideline.
  5. What it could not check, it calls “not checked” and says why.
  6. Numbers to compare are shown as visuals built from tool data.
  7. No promised results the data does not back.
  8. Every number comes with the name of its metric.
  9. Plain words, no field or module names.
  10. Missing data in a step is named as such.
  11. No promises of actions it will not take in this answer.
  12. Client-facing text holds only facts; gaps are marked to fill in.
  13. Units as the tool gives them, plain language.

The full wording of each rule sits in every specialist's working instructions; this list is checked against it every time this site is built.

For the curious

How we save you money.

Not every question needs the most expensive AI. Each specialist works at the level their job needs, so you pay only for what it takes.

Torin picks the smallest of three tools that is enough for the job

  1. Fast

    €0.00 per step of work

    For simple, repeatable checks where accuracy matters more than long thinking.

    2 specialists

    • Technical SEO
    • AI visibility

  2. Standard

    €0.02 per step of work

    For everyday work: ads, copy, Maps, analyses and reports.

    15 specialists

    • Google Ads
    • Meta Ads
    • TikTok Ads
    • Content SEO
    • Local SEO and Maps
    • Copywriter
    • Proposals
    • Email marketing
    • Social media
    • Designer
    • CRO and landing pages
    • Analyst
    • Reputation
    • Sales
    • E-commerce

  3. Strongest

    €0.03 per step of work

    For the plan and the budget, where one decision weighs on everything else.

    1 specialist

    • Strategist

When an answer needs more, Torin moves up a level on his own. You see the price of a task before you agree, and the daily account checks cost nothing.

Technical details: models, provider prices and the selection maths

Models and provider prices

LevelModelProvider priceStep
FastClaude Haiku 5.5$0.1 in, $0.5 out per million units of text2 credits
StandardClaude Sonnet 5.5$2 in, $10 out per million units of text7 credits
StrongestClaude Opus 5.5$4 in, $20 out per million units of text13 credits

Specialists, models and knowledge

SpecialistModelOwn toolsFields of knowledge
StrategistStrongest: Claude Opus 5.584Strategy and competition, Reports6 packs · 26 sources
Google AdsStandard: Claude Sonnet 5.557Google Ads4 packs · 37 sources
Meta AdsStandard: Claude Sonnet 5.535Meta Ads3 packs · 23 sources
TikTok AdsStandard: Claude Sonnet 5.53TikTok Ads, Video5 packs · 33 sources
Technical SEOFast: Claude Haiku 5.515Technical SEO3 packs · 32 sources
Content SEOStandard: Claude Sonnet 5.520Content SEO and blog, Copywriting6 packs · 26 sources
Local SEO and MapsStandard: Claude Sonnet 5.520Local SEO and Maps3 packs · 11 sources
AI visibilityFast: Claude Haiku 5.512AI visibility2 packs · 9 sources
CopywriterStandard: Claude Sonnet 5.513Copywriting3 packs · 12 sources
ProposalsStandard: Claude Sonnet 5.523Proposals, Copywriting6 packs · 26 sources
Email marketingStandard: Claude Sonnet 5.533Email marketing, Cold email6 packs · 20 sources
Social mediaStandard: Claude Sonnet 5.520Social media, Video6 packs · 23 sources
DesignerStandard: Claude Sonnet 5.58Graphic design3 packs · 18 sources
CRO and landing pagesStandard: Claude Sonnet 5.522CRO and landing pages5 packs · 17 sources
AnalystStandard: Claude Sonnet 5.587Analytics and attribution, CRM and leads, Reports8 packs · 49 sources
ReputationStandard: Claude Sonnet 5.514Reputation2 packs · 9 sources
SalesStandard: Claude Sonnet 5.522Sales and quoting, CRM and leads8 packs · 27 sources
E-commerceStandard: Claude Sonnet 5.518E-commerce, CRO and landing pages9 packs · 31 sources

On top of their own tools, each one gets 21 shared ones (clients, memory, documents) and the tools no specialist owns yet.

One question, from words to cost

Why has the cost per contact in Google Ads for Eagle Tyres gone up since August, and what does Google Analytics say?

  1. 01

    Points from words, and a threshold

    SpecialistWords matchedPoints
    Google Adsgoogle ads+3 pts;googl+0.5 pts;3.5
    Analystanalytics+3 pts;googl+0.5 pts;3.5
    Strategistgoogl+0.5 pts;0.5
    Technical SEOgoogl+0.5 pts;0.5
    Content SEOgoogl+0.5 pts;0.5
    E-commercegoogl+0.5 pts;0.5

    The threshold is 1.75: half the best score, and never below 1. Google Ads and Analyst get through; Strategist, Technical SEO, Content SEO and E-commerce drop out. At most 3 specialists per question; anything bigger becomes a task with a plan.

    A word from a specialty weighs 1 to 3 points, a stem from one of their tool names 0.5. No AI is involved, so the selection costs €0.

  2. 02

    A shorter list of tools

    155 of 273 conversation tools: 21 shared, 119 belonging to the two specialists and 15 that no specialist owns yet. The other 118 are not needed for this answer, so Torin does not get them.

    sharedown, of those pickedno specialist yetleft out

  3. 03

    Knowledge from their fields

    Fields: Google Ads, Analytics and attribution, CRM and leads, Reports. The answer gets a list of 8 knowledge packs and one in full, sourced from Pomoc Google Analytics, Google Ads Help and Meta for Developers, checked 25 October 2026. In total 10,444 characters of knowledge.

  4. 04

    Model and cost by specialty

    • Google AdsClaude Sonnet 5.57 credits · €0.02
    • AnalystClaude Sonnet 5.57 credits · €0.02

    In total 14 credits (€0.03 net): one step from each specialist, at the demo's usage (4,000 units of text in, 300 out).

Counted from the product on 2 November 2026net prices for one step of work

Hire the whole team in one Torin.

No card and no password. The trial plan is €4.58 net of Torin's work.

Join the waitlistSee capabilities
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